JoelBlogs - Joel Jeffery's Microsoft 365 Blog

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PDC10 – Scott Guthrie Post Keynote Interview

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Windows Phone 7 Developer Coolness

Scott Guthrie, Microsoft Developer Division VP and all round .NET guru, talks about the keynote at this years Microsoft Professional Developer Conference. They gave each attendee a Windows Phone 7! I’m really jealous now.

Scott also talks about the developer tools available for Windows Phone 7, Silverlight development with Expression Blend and the Windows Phone 7 SDK.

You get a sneak peek at the Twitter app for Windows Phone 7 – also written in Silverlight showing off many of the controls from the SDK.

Scott also discusses the Office Marketplace and you see a few examples of the thousands of Windows Phone 7 applications that are already available on the Martketplace.

Windows Phone 7 Ads SDK for Windows Phone 7

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Developing for Windows Phone 7? Want to make advertising supported revenue straight from your app? Microsoft has released SDK for that ;) You can download it here: http://go.microsoft.com/fwlink/?LinkId=198440

The SDK takes the form of an assembly that you can simply add a reference to in your project and start using straight away. You can add the reference in Expression Blend 4 or in Visual Studio 2010, and the assembly lives here: C:\Program Files (x86)\Microsoft Advertising SDK for Windows Phone 7\Microsoft.Advertising.Mobile.UI.dll.

In this video, the Windows Phone 7 team walks us through how to set this up and show us what we can do with the SDK.

All I had to do was drop the AdControl from the Toolbox onto my mobile application (started in my previous blog post) and set a couple of properties: AdUnitId and ApplicationId. Both these properties correspond to the account you can set up on the Microsoft Publicity Center site. Simply visit http://pubcenter.microsoft.com and sign up with your Windows Live ID and create an advertising subscription.

Windows Phone 7 Ads Sdk Example